Improve Mindset as a Business Owner

Running a business is challenging. It’s a constant balancing act of decisions, responsibilities, and adapting to change. Stress and complexity are part of the journey you signed up for. The key to thriving isn’t avoiding these realities but improving your mindset to face them head-on.

Let’s break this down into actionable steps with detailed examples.

Acknowledge Your Choice

You chose to start or run your business. Remind yourself why. Whether it was for financial freedom, passion for your product, or the drive to make an impact, reconnect with your purpose. This simple act reframes your stress. It’s not something forced upon you but a direct result of the path you willingly took.

Write down three reasons why you started your business. Place them somewhere visible, like your office wall. On tough days, glance at this list to refocus your energy.

Take this exercise deeper by revisiting your original business plan or early notes. Reflect on how far you’ve come since the beginning. If you don’t have these documents, write a “memo to self” about the early struggles you overcame to remind yourself of your resilience.


Separate Facts From Feelings

Stress often amplifies problems. Your perception of a situation may make it seem worse than it is. Train your mind to separate the facts from your feelings.

  • Write It Down: When faced with a stressful situation, list the facts objectively. For example, instead of saying, “The business is failing,” write, “Sales dropped by 10% last month.”
  • Identify Triggers: Ask yourself why this is bothering you. Is it fear of failure? Financial pressure? Understanding your triggers helps manage your reactions.

If a key client leaves, your immediate feeling might be panic. Instead, note the facts:

  • The client’s revenue was 20% of your income.
  • You have three proposals out that could replace this.
  • The team’s capacity has freed up for new work.

Once you’ve outlined the facts, draft a simple plan of action to address them. For example, list specific steps for client retention or outreach to replace lost income. Break larger goals into smaller tasks to make them manageable and less overwhelming.


Create a Morning Routine

Your mindset is shaped by how you start your day. A structured morning routine helps set the tone for productivity and positivity.

  1. Wake Up Early: Give yourself quiet time before the day’s demands.
  2. Journal: Spend five minutes noting your goals or what you’re grateful for.
  3. Move Your Body: A short walk or workout boosts energy and mood.
  4. Set Priorities: Identify the top three tasks for the day.

A routine eliminates decision fatigue and builds momentum. By controlling your morning, you’re less likely to feel overwhelmed later.

Customise your routine to suit your personality and goals. If journaling isn’t for you, consider meditation or reading something motivational. Track your progress over a month to see how your mood and productivity improve.


Focus on What You Can Control

Worrying about things outside your control wastes energy. Shift your mindset to focus on actionable steps within your influence.

If a supplier delays a shipment, you can’t control their timeline, but you can:

  • Communicate transparently with your customers.
  • Research backup suppliers.
  • Adjust your marketing efforts to manage expectations.

Ask yourself, “What is the next best step I can take?” This question redirects your focus to solutions.

Use tools like a whiteboard or project management software to visually map out what you can control. Seeing your options visually helps reduce anxiety and gives you a clear path forward.


Develop Resilience Through Reflection

Failures and setbacks are inevitable. What sets successful business owners apart is their ability to learn and grow from these experiences.

  • Conduct a Weekly Review: Dedicate time to assess what went well, what didn’t, and why.
  • Ask Questions: What did this experience teach me? How can I apply this lesson?

If a marketing campaign underperforms, don’t dwell on frustration. Analyse the data:

  • Was the messaging clear?
  • Did it target the right audience?
  • Were there external factors, like timing or budget constraints?

Go beyond surface-level reflection by keeping a journal or a digital log of lessons learned. Review these logs quarterly to spot patterns and track your growth over time.


Surround Yourself With the Right People

Your environment shapes your mindset. Surround yourself with people who challenge, support, and inspire you.

  • Build a Support Network: Join a mastermind group or connect with other business owners. Share challenges and solutions.
  • Hire Thoughtfully: Build a team that aligns with your values and complements your strengths.
  • Limit Negativity: Distance yourself from people who drain your energy or sow doubt.

If you’re stuck on a growth strategy, brainstorming with a trusted peer can spark ideas you hadn’t considered.

Seek mentors who have faced similar challenges. Regularly schedule check-ins or coffee meetings to gain insights and stay accountable. Celebrate team successes publicly to foster a positive environment.


Prioritise Your Health

Your physical and mental health directly impact your mindset. Neglecting it leads to burnout and poor decision-making.

  1. Sleep: Aim for 7-8 hours to recharge.
  2. Nutrition: Fuel your body with balanced meals.
  3. Exercise: Regular movement reduces stress and boosts focus.
  4. Take Breaks: Schedule downtime to reset.

Set a timer to remind yourself to stand and stretch every hour. Block out 30 minutes daily for physical activity, even if it’s just a brisk walk.

Incorporate mindfulness practices like deep breathing exercises or yoga into your routine. Use health apps to track sleep and nutrition, ensuring consistency.


Embrace Delegation

Trying to do everything yourself is a fast track to overwhelm. Delegating frees you to focus on high-value tasks.

  • Identify Tasks: List tasks that someone else can handle.
  • Train Your Team: Invest time in training to ensure quality.
  • Let Go: Trust your team to deliver.

Instead of managing day-to-day admin, hire a virtual assistant. Use the saved time to strategise or build client relationships.

Use delegation as a development opportunity for your team. Assign tasks that align with their strengths and provide constructive feedback to help them grow.


Celebrate Small Wins

Acknowledging progress keeps you motivated and focused on growth.

  • Track Milestones: Use a dashboard to visualise progress.
  • Reward Yourself: Treat yourself to something meaningful when you achieve a goal.
  • Recognise Your Team: Share successes and show appreciation.

If your business hits a monthly revenue target, share the news with your team and take them out for lunch. Celebrate the effort behind the achievement.

Create a culture of recognition within your business. Encourage employees to share their wins and support each other. Use social media or internal newsletters to highlight achievements.


Keep Learning

A growth mindset is essential for long-term success. Stay curious and open to new ideas.

  • Read Regularly: Choose books or articles that challenge your thinking.
  • Take Courses: Invest in training to sharpen your skills.
  • Seek Feedback: Ask clients, employees, or mentors for insights.

If you’re struggling with cash flow management, take a short finance course or consult an expert. Apply the knowledge to improve your systems.

Set a goal to learn one new skill or concept every quarter. Document how you’ve applied it to your business and the results it produced. Share this knowledge with your team to foster a learning culture.


Be Honest About Your Limits

You don’t have to be perfect or know everything. Recognising your limits allows you to seek help and avoid unnecessary stress.

  • Admit When You’re Stuck: Reach out to mentors or professionals.
  • Learn to Say No: Decline opportunities that don’t align with your goals.
  • Accept Imperfection: Progress is better than perfection.

If managing IT issues is draining your time, hire a specialist. Freeing up your energy allows you to focus on what you do best.

Create a list of areas where you consistently struggle. These are opportunities to delegate, outsource, or automate. Revisit this list periodically as your business evolves.


Remind Yourself: You Signed Up For This

Running a business is a privilege, not a burden. You signed up for the challenges because of the potential rewards. Reframing your mindset around this truth keeps you grounded.

When stress hits, ask yourself: “What’s the next step I can take to move forward?” Focus on action, surround yourself with support, and keep your health and priorities in check. Growth comes from the challenges you face and the mindset you develop to overcome them.

Common Challenges Small Businesses Face and How to Overcome Them

Running a small business is rewarding but comes with its fair share of challenges. Understanding and tackling these obstacles is key to sustaining growth and success. Below, we explore the most common hurdles small businesses face and practical solutions to overcome them.


1. Cash Flow Management

Why It’s a Challenge

Cash flow problems are one of the leading causes of small business failure. Late payments, irregular income, and unexpected expenses can quickly lead to financial strain.

Practical Solutions

  • Track expenses and income: Use tools like QuickBooks or Xero to monitor cash flow in real time.
  • Implement payment terms: Set clear payment terms for clients, such as requiring deposits upfront.
  • Create a cash reserve: Save a portion of profits for emergencies or slower periods.
  • Invoice promptly: Issue invoices as soon as work is complete and follow up on overdue payments.

2. Attracting and Retaining Customers

Why It’s a Challenge

Competing with larger businesses and building a loyal customer base is often difficult for small businesses.

Practical Solutions

  • Focus on a niche: Specialise in a specific area to stand out from competitors.
  • Invest in digital marketing: Use Google Ads, social media, and email campaigns to attract and engage your audience.
  • Offer exceptional service: Delight your customers to encourage repeat business and referrals.
  • Gather reviews: Request positive reviews on Google and other platforms to build trust.

3. Managing Time Effectively

Why It’s a Challenge

Small business owners often wear multiple hats, juggling operations, marketing, sales, and more.

Practical Solutions

  • Prioritise tasks: Use tools like Trello or Asana to organise daily priorities.
  • Delegate tasks: Outsource non-core activities like bookkeeping or IT support.
  • Set boundaries: Create a clear work-life balance to avoid burnout.
  • Automate processes: Automate repetitive tasks such as email responses and appointment scheduling.

4. Hiring the Right Talent

Why It’s a Challenge

Hiring mistakes can be costly, especially for a small team. Finding skilled employees who fit your culture is essential.

Practical Solutions

  • Define roles clearly: Write detailed job descriptions to attract the right candidates.
  • Offer competitive perks: Provide benefits like flexible hours or remote work options.
  • Screen thoroughly: Conduct interviews, skill tests, and reference checks to find the right fit.
  • Invest in training: Develop your team’s skills to enhance performance and loyalty.

5. Staying Ahead of Competitors

Why It’s a Challenge

Competition is fierce, and staying relevant requires constant effort.

Practical Solutions

  • Research competitors: Monitor what others in your industry are doing and identify gaps.
  • Innovate your offering: Regularly update your products or services to meet customer needs.
  • Leverage technology: Use tools and software to improve efficiency and stay ahead.
  • Focus on branding: Build a strong, recognisable brand to differentiate yourself.

6. Managing Growth

Why It’s a Challenge

Rapid growth can strain resources, disrupt workflows, and lead to customer dissatisfaction.

Practical Solutions

  • Scale gradually: Expand your team, inventory, or services in manageable stages.
  • Streamline operations: Optimise processes to handle increased demand efficiently.
  • Maintain quality: Ensure your products and services remain consistent as you grow.
  • Plan ahead: Create a roadmap to guide your business through each growth phase.

7. Navigating Legal and Regulatory Issues

Why It’s a Challenge

Understanding legal requirements, from taxes to employment laws, can be overwhelming.

Practical Solutions

  • Consult experts: Work with accountants and legal advisors to stay compliant.
  • Stay informed: Regularly check government resources for updates on regulations.
  • Use software: Tools like HMRC-approved payroll software can simplify compliance.
  • Document policies: Create clear employee handbooks and business contracts.

8. Building an Online Presence

Why It’s a Challenge

Many small businesses struggle to create and maintain a strong online presence.

Practical Solutions

  • Create a website: Build a professional site with clear information about your business.
  • Optimise for search engines: Use SEO techniques to improve your site’s visibility.
  • Be active on social media: Engage with your audience on platforms where they spend time.
  • Use analytics: Monitor your website and social media performance to refine your strategy.

9. Maintaining Work-Life Balance

Why It’s a Challenge

Balancing the demands of running a business with personal life is a common struggle.

Practical Solutions

  • Set clear boundaries: Define work hours and stick to them.
  • Schedule downtime: Prioritise time with family and for personal interests.
  • Delegate: Empower your team to take on responsibilities so you can step back.
  • Use technology wisely: Leverage tools to manage your business remotely when needed.

10. Keeping Up with Industry Trends

Why It’s a Challenge

Adapting to changes in your industry is crucial to staying competitive.

Practical Solutions

  • Follow industry news: Subscribe to relevant publications and blogs.
  • Attend events: Participate in conferences and networking events to stay informed.
  • Join groups: Engage with online communities or local business groups in your field.
  • Invest in learning: Take courses to develop new skills and stay updated.

Final Thoughts

Overcoming these challenges requires persistence, planning, and adaptability. By focusing on these areas, you can create a strong foundation for your small business and achieve long-term success.

Create a Business Plan for 2025

2025 is here already and as your new business year approaches, it’s crucial for business owners to start planning how to scale their enterprises in the coming year. A well-structured growth plan not only aligns your team’s efforts but also ensures you’re equipped to tackle challenges and seize opportunities.

In this blog, we will explore the key steps to crafting an actionable and effective business growth plan. It’s the concise guide to helping you navigate your growth plan for 2025.

1. Review Your Current Position

Before you can plan for growth, it’s essential to understand where your business stands today. Conduct a comprehensive review of your current operations, finances, and market position.

Ask yourself:

  • What were your biggest wins and challenges in 2024?
  • Are your financials stable and scalable?
  • How does your business compare to competitors in the market?

Tools like SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis can be helpful in identifying areas that need improvement and opportunities to leverage.

2. Define Clear Objectives

Once you have a clear understanding of your current position, set specific, measurable, achievable, relevant, and time-bound (SMART) goals for 2025.

Examples might include:

  • Increasing revenue by 20% by Q4 2025.
  • Expanding into a new market segment by mid-year.
  • Hiring five new team members to support operational growth.

Your objectives should align with your overall business vision and be ambitious yet realistic.

3. Analyse Your Target Market

Understanding your target market is fundamental to any growth strategy. In 2025, consumer behaviour and market dynamics may evolve, so it’s important to stay informed. Conduct market research to identify:

  • Key customer demographics and preferences.
  • Emerging trends in your industry.
  • Gaps in the market that your business can fill.

Use this data to refine your product or service offering and tailor your marketing messages accordingly.

4. Develop Your Strategy

Once your objectives and market analysis are in place, outline the strategies you’ll use to achieve growth. This could include:

  • Marketing and Sales: Enhancing digital marketing efforts, launching new campaigns, or building partnerships with complementary businesses.
  • Product Development: Expanding your product line or improving existing offerings.
  • Operational Efficiency: Streamlining processes to reduce costs and improve productivity.
  • Customer Retention: Strengthening relationships with existing clients through loyalty programmes, improved customer service, or personalised communication.

5. Create a Financial Plan

No growth plan is complete without a solid financial strategy. Identify the resources you’ll need, such as additional staff, equipment, or marketing spend. Develop a budget that accounts for:

  • Projected revenues and expenses.
  • Investment needs for new initiatives.
  • Contingency funds for unexpected challenges.

Additionally, consider exploring funding options such as business loans, grants, or investor backing if your plans require significant capital.

6. Build a Detailed Action Plan

Translate your strategies into a step-by-step action plan. Assign responsibilities, set deadlines, and establish key performance indicators (KPIs) to measure progress. For example:

  • Objective: Increase website traffic by 30% by June 2025.
    • Action: Launch a targeted PPC campaign by January.
    • KPI: Achieve a 10% traffic increase by March.

This level of detail will keep your team focused and accountable throughout the year.

7. Invest in Your Team

Your employees are at the heart of your growth efforts. In 2025, focus on building a strong, motivated team by:

  • Providing training and development opportunities.
  • Offering competitive compensation and benefits.
  • Creating a positive workplace culture that fosters innovation and collaboration.

A well-supported team will drive your growth initiatives with energy and commitment.

8. Monitor and Adjust

The business landscape is unpredictable, and even the best-laid plans may need adjustments. Regularly review your progress against KPIs and be prepared to pivot if necessary. Hold quarterly strategy meetings to:

  • Evaluate what’s working and what isn’t.
  • Make data-driven decisions to refine your plan.
  • Address any unforeseen challenges promptly.

9. Leverage Technology

In 2025, technology will continue to play a pivotal role in business growth. Invest in tools and platforms that enhance efficiency, such as:

  • Customer Relationship Management (CRM) systems.
  • Data analytics tools for informed decision-making.
  • Automation software to streamline repetitive tasks.

Embracing digital transformation can give your business a competitive edge.

10. Seek Expert Advice

Finally, don’t hesitate to seek guidance from professionals who specialise in business growth. Consultants, mentors, or industry peers can offer valuable insights and help you avoid common pitfalls.

Conclusion

Creating a business growth plan for 2025 requires careful planning, clear objectives, and a commitment to execution. By following these steps, you’ll be well-positioned to navigate the challenges and opportunities of the coming year. Remember, growth doesn’t happen overnight; it’s the result of consistent effort and strategic decision-making.

If you’re ready to take your business to the next level, contact us today for tailored growth strategies designed to achieve your 2025 goals.

What are the steps to create a business plan?

Starting a business can be an exciting yet daunting venture. One of the first pieces of advice you’ll often hear is to create a business plan. But what exactly is a business plan, and do you really need one? Let’s break it down into simple, logical steps.

What is a Business Plan?

A business plan is essentially a roadmap for your business. It outlines your goals, the strategy for achieving them, and the resources you need. It’s a way to plan out the journey of your business from inception to success.

Why Create a Business Plan?

  1. Clarify Your Ideas: Writing down your ideas forces you to think them through logically and thoroughly.
  2. Set Objectives: A plan helps you set clear, measurable goals.
  3. Attract Investors: Investors and banks often require a business plan to understand your vision and assess the viability of your business.
  4. Track Progress: It gives you a baseline to measure your progress against.

Is a Business Plan Important for Small Businesses?

Absolutely. Even if you’re starting a tiny business, having a business plan is still beneficial. Here’s why:

  1. Focus and Direction: For a small business, resources are often limited. A business plan helps you focus your efforts and make the most of what you have.
  2. Preventing Mistakes: Planning helps you foresee potential pitfalls and avoid common mistakes that can be costly for a small business.
  3. Growth and Scaling: Even small businesses aim to grow. A business plan provides a framework for scaling up when the time is right.
  4. Efficiency: Small businesses often juggle multiple tasks. A plan helps streamline processes and improve efficiency.

Steps to Creating a Business Plan

  1. Executive Summary: Start with a brief overview of your business. Include the name, location, the product or service you offer, and the fundamental goals of your business. Think of this as the elevator pitch of your plan.
  2. Business Description: Go into more detail about your business. What problem does it solve? What’s your mission? Describe your business model and how you plan to make money.
  3. Market Analysis: Understand the market you’re entering. Who are your competitors? What’s the demand for your product or service? This section shows that you’ve done your homework and understand the market landscape.
  4. Organisation and Management: Outline your business’s organisational structure. Who are the key players? What are their roles and responsibilities? This section helps clarify who does what and can reassure investors that you have a competent team.
  5. Products or Services: Describe what you’re selling. What makes your product or service unique? How does it benefit your customers? Highlight the features and benefits that set you apart from competitors.
  6. Marketing and Sales Strategy: Detail how to attract and retain customers. What marketing channels will you use? What’s your sales strategy? This part of the plan shows how you’ll reach your market and grow your customer base.
  7. Funding Request: If you need funding, outline how much you need and how you’ll use it. Be specific. Whether it’s for equipment, salaries, or marketing, detail each aspect of your funding needs.
  8. Financial Projections: Provide an overview of your financial expectations. This should include projected income, cash flow, and balance sheets. This section is crucial for showing investors that your business is financially viable.
  9. Appendix: Include any additional information that can support your plan. This might be resumes of your team, legal agreements, product photos, or other relevant documents.

Do You Need to Stick Rigidly to Your Business Plan?

The short answer is no. While a business plan is a helpful tool, it’s not set in stone. Think of it as a living document that can evolve as your business grows. Here’s why:

  1. Adaptability: Markets change, customer preferences shift, and new competitors emerge. A rigid business plan can hinder your ability to adapt. Be flexible and ready to pivot if needed.
  2. Learning and Growth: As you gain more experience, you might find better ways to achieve your goals. Your initial plan might not account for everything you’ll learn along the way.
  3. Opportunities: New opportunities can arise that weren’t available when you first created your plan. Being open to these can lead to unexpected growth and success.

Tips for Creating a Flexible Business Plan

  1. Regular Reviews: Schedule regular reviews of your business plan. Assess what’s working, what’s not, and adjust accordingly.
  2. Set Short-Term Goals: While long-term goals are important, focus on achievable short-term goals. This keeps your plan dynamic and manageable.
  3. Involve Your Team: Get input from your team. They can offer valuable insights and help you stay adaptable.
  4. Be Realistic: Set realistic and achievable goals. Overly ambitious plans can be discouraging and unrealistic.

Conclusion

Creating a business plan is a valuable exercise for any new business owner. It helps clarify your vision, set goals, and attract investors. However, it’s equally important to remain flexible and open to change. Your business plan should guide you, not constrain you. Regularly review and update it to ensure it remains relevant and effective as your business grows. Remember, the journey of a thousand miles begins with a single step, but sometimes, the path may change along the way. Stay adaptable, keep learning, and enjoy the process of building your business.

Business Coach vs. Business Mentor. Which do you need?

In the professional world, the roles of a business coach and a mentor are often pivotal in an individual’s development. While both aim to provide support and guidance, their approaches, relationships, and focuses differ significantly. Here, we explore these distinctions to help you decide which might be the best fit for your needs.

Nature of the Relationship

  • Business Coach: Engaging a business coach is usually a formal and structured affair. Coaches are often paid professionals who provide targeted guidance to help you achieve specific business goals. These relationships are typically built around a set agenda with clear, measurable outcomes in mind.
  • Mentor: A mentoring relationship tends to be more informal and can develop naturally over time. Mentors offer their wisdom, guidance, and advice based on personal experiences, often without any financial transactions. The dynamic is more relaxed, and the relationship is built on mutual respect and trust.

Focus

  • Business Coach: The primary focus of a business coach is on improving particular skills, enhancing performance, and achieving defined business objectives. They employ various tools and techniques to help you overcome obstacles and realise your potential in a structured manner.
  • Mentor: Mentors provide broader guidance, sharing insights from their career journeys and offering advice on both career and personal development. Their focus is more on your long-term growth and holistic development rather than specific, immediate business goals.

Expertise

  • Business Coach: Coaches are trained in coaching methodologies and techniques. They may not always have direct experience in your specific industry but are skilled at helping you unlock your potential and solve problems through effective coaching strategies.
  • Mentor: Mentors typically possess substantial experience within your field. They draw from their own successes and failures to provide practical advice and industry-specific knowledge, making their guidance highly relevant and actionable.

Duration

  • Business Coach: Coaching engagements are often for a fixed period, such as several months to a year, with a defined schedule of sessions. This fixed-term approach is designed to achieve specific results within a set timeframe.
  • Mentor: Mentoring relationships can last for many years and do not usually have a set end date. These relationships evolve naturally as your needs change, providing ongoing support throughout different stages of your career.

Approach

  • Business Coach: Coaches often use a structured approach that includes assessments, goal setting, and regular progress reviews. This methodical process ensures that you stay on track to achieve your objectives.
  • Mentor: Mentors typically offer more flexible, ad-hoc guidance tailored to your current needs. The approach is less formal and more adaptable, focusing on providing support as and when required.

Which Is Right for You?

Understanding these distinctions can help you make an informed decision about which type of support is best suited to your professional development. Whether you need the structured, goal-oriented approach of a business coach or the broad, experience-based guidance of a mentor, both can be invaluable resources in your career journey. Choose the one that aligns with your current needs and long-term aspirations to maximise your growth and success.

When to Consider Working with a Business Support Mentor

Navigating the world of business can be a daunting task, especially for small business owners and entrepreneurs. While determination and hard work are crucial, sometimes the guidance of an experienced mentor can make all the difference. Here are some key signs that indicate it might be time to consider working with a business support mentor.

1. Struggling with Strategic Direction

One of the most common challenges for business owners is deciding on the strategic direction of their company. If you find yourself unsure about your business goals or the steps needed to achieve them, a mentor can provide invaluable guidance.

  • Clarity of Vision: A mentor can help you define and refine your vision and long-term goals. They bring an external perspective, which can be crucial in identifying opportunities and potential pitfalls.
  • Strategic Planning: With their experience, mentors can assist in creating a comprehensive strategic plan. This includes setting realistic milestones, developing actionable steps, and prioritising tasks that will drive your business forward.

By leveraging the expertise of a mentor, you can gain a clearer understanding of where your business is heading and how to get there.

2. Facing Stagnation or Declining Performance

Every business experiences ups and downs, but prolonged periods of stagnation or decline can be particularly challenging. If your business growth has plateaued or you’re facing declining performance, it may be time to seek external support.

  • Identifying Issues: A mentor can help pinpoint the root causes of stagnation or decline. Whether it’s outdated processes, ineffective marketing strategies, or operational inefficiencies, they can provide insights to help turn things around.
  • Innovative Solutions: Experienced mentors often have a wealth of knowledge and can suggest innovative solutions that you might not have considered. Their fresh perspective can inspire new approaches and revitalise your business.

A mentor’s objective assessment can be the catalyst needed to reignite growth and improve performance.

3. Seeking Skills and Knowledge Enhancement

No business owner knows everything, and there’s always room for improvement. If you feel that there are gaps in your knowledge or skills that are hindering your business, a mentor can provide the necessary guidance and training.

  • Industry Insights: Mentors typically have extensive experience in specific industries. They can share insights and best practices that are directly relevant to your business.
  • Skill Development: Whether it’s leadership, financial management, marketing, or any other critical business skill, a mentor can offer training and advice to help you grow professionally.

Enhancing your skills and knowledge with the help of a mentor can directly impact your business’s success and sustainability.

4. Expanding Your Network

Building a strong professional network is essential for business growth. If you’re struggling to make valuable connections within your industry, a mentor can open doors for you.

  • Networking Opportunities: Mentors often have extensive networks and can introduce you to potential partners, clients, suppliers, and other key stakeholders.
  • Reputation Building: Being associated with a respected mentor can enhance your credibility and reputation within your industry, making it easier to form meaningful business relationships.

A mentor’s network can provide opportunities that might otherwise be out of reach, facilitating growth and collaboration.

5. Overcoming Specific Challenges

Every business faces unique challenges, and sometimes these challenges require specialised knowledge or experience to overcome. If you’re dealing with a specific issue that you can’t resolve on your own, a mentor can provide targeted assistance.

  • Problem-Solving: Whether it’s navigating regulatory hurdles, managing a major project, or overcoming financial difficulties, a mentor can offer practical advice and solutions.
  • Emotional Support: Beyond professional guidance, mentors can also provide emotional support. The entrepreneurial journey can be lonely and stressful, and having someone to talk to who understands your challenges can be incredibly reassuring.

Mentors can help you tackle specific issues with confidence, ensuring that your business remains resilient and adaptable.

Conclusion

Deciding to work with a business support mentor can be a game-changer for your small business. Whether you’re struggling with strategic direction, facing stagnation, seeking to enhance your skills, looking to expand your network, or dealing with specific challenges, a mentor can provide the guidance and support you need.

Remember, the right mentor should align with your business values, have relevant experience, and be someone you respect and trust. By investing in a mentorship relationship, you’re not only investing in your business’s success but also in your personal and professional development. Embrace the opportunity to learn from others, and watch your business thrive.

Navigating the world of business can be a daunting task, especially for small business owners and entrepreneurs. While determination and hard work are crucial, sometimes the guidance of an experienced mentor can make all the difference. Here are some key signs that indicate it might be time to consider working with a business support mentor.

4 Easy-to-Action Business Growth Tips for Small Businesses

Running a small business can be incredibly rewarding, but it also comes with its fair share of challenges. Efficient operations and steady growth are crucial for long-term success. Here are four practical and easy-to-action tips that can help your small business become more efficient and increase profitability.

  1. Streamline Your Operations with Technology

In today’s digital age, leveraging technology is essential for business efficiency. There are various tools and software designed to automate and simplify different aspects of your operations.

•   Accounting Software: Use accounting software like Xero or QuickBooks to manage your finances. These tools help you track expenses, generate invoices, and monitor cash flow effortlessly.
•   Customer Relationship Management (CRM): Implement a CRM system such as HubSpot or Salesforce to manage customer interactions and data. This will help you improve customer service and streamline sales processes.
•   Project Management Tools: Platforms like Asana, Trello, or Monday.com can help you organise tasks, track project progress, and ensure that deadlines are met.

By integrating these tools, you can save time, reduce errors, and focus more on growing your business.

  1. Focus on Customer Retention

Acquiring new customers is important, but retaining existing ones is equally, if not more, crucial. Repeat customers tend to spend more and can become advocates for your brand.

•   Personalised Communication: Use email marketing to send personalised offers and updates to your customers. Tools like Mailchimp or Sendinblue make it easy to segment your audience and tailor your messages.
•   Loyalty Programmes: Implement a loyalty programme to reward repeat customers. Discounts, special offers, and exclusive access to new products can incentivise repeat business.
•   Exceptional Customer Service: Ensure that your customer service is top-notch. Respond promptly to inquiries, resolve issues efficiently, and always go the extra mile to make your customers feel valued.

Building strong relationships with your customers can lead to increased loyalty and more referrals, boosting your revenue.

  1. Optimise Your Online Presence

In an increasingly digital world, having a strong online presence is vital for attracting and retaining customers.

•   Website Optimisation: Ensure your website is user-friendly, mobile-responsive, and optimised for search engines (SEO). Fast loading times, easy navigation, and quality content can significantly enhance user experience.
•   Social Media Marketing: Leverage social media platforms to engage with your audience. Regularly post relevant content, interact with followers, and use targeted advertising to reach potential customers.
•   Online Reviews: Encourage satisfied customers to leave positive reviews on platforms like Google My Business, Yelp, or Trustpilot. Positive reviews can build credibility and attract more business.

A robust online presence not only makes it easier for customers to find you but also helps build trust and authority in your industry.

  1. Implement Cost-Control Measures

Effective cost management is crucial for maintaining profitability. Regularly review your expenses and look for ways to cut unnecessary costs.

•   Supplier Negotiation: Negotiate better deals with your suppliers. Long-term relationships and bulk purchases can often lead to discounts.
•   Energy Efficiency: Reduce utility costs by implementing energy-efficient practices. Simple changes like using LED lighting, installing programmable thermostats, and encouraging employees to turn off equipment when not in use can lead to significant savings.
•   Outsourcing: Consider outsourcing non-core activities such as IT support, accounting, or marketing. This can reduce overhead costs and allow you to focus on your core business activities.

By keeping a close eye on your expenses and finding ways to reduce costs, you can improve your bottom line without compromising on quality.

Conclusion

Growing a small business requires a strategic approach and a willingness to adapt and innovate. By streamlining operations with technology, focusing on customer retention, optimising your online presence, and implementing cost-control measures, you can enhance efficiency and profitability. Start by taking small steps in each of these areas and watch your business thrive.

Remember, consistency is key. Regularly review and adjust your strategies to ensure they remain effective and aligned with your business goals. With dedication and the right approach, your small business can achieve sustainable growth and success.

What to do when you’re hit with a business crisis.

Let’s all be honest, at the moment being a business owner is worrying, uncertain and difficult to get your head around. If you can take any comfort at all, it’s that we’re in all in this together.

In life, a crisis can (and now we know DOES) happen at any time without warning, but it’s how you deal with the situation is what really matters. From my experience, you have two types of people.

  1. The worrier, dweller and if only.
  2. The doer, hungry and the ‘let’s do this’

Before I continue I must say, it really doesn’t matter if you’re one or the other and it’s nothing to be ashamed of. Ultimately as humans, we all behave differently and nobody is the same. I see it as a bit like grief. Until someone close to you passes away, you really don’t know how your mind or your body will react.

I thought that I’d put this article together to hopefully help someone.

So, back to my original personas above, in this COVID-19 crisis, I have been at times both of the above, depending on what has happened that day. I have also seen loads of people on social media and on video calls acting differently to one another.

I have seen the ‘adapt and overcome’ where they accept fate and quickly adapt goals and plans dynamically and equally I have seen the other side, where the person wants to just give up now and go and work in a supermarket (which is fine by the way. Thank you for everything key-workers).

Remember, you’re an entrepreneur. You’re in this for the good… and the BAD.

So the big question is… What should and shouldn’t you do when you are hit with a crisis?

Do not knee-jerk

Firstly, do not panic. Humans have this tendency to knee-jerk. I get it, if you’re sat in your chair and a spider is running up your leg, you’re not going to sit there and ponder what you’re going to do… you’re going to flick the ba****d off. But in business, be different.

In business, you need to think logically, methodically and have clarity on the situation. Do not knee-jerk.

In the past two weeks alone I have seen thousands of businesses getting rid of staff the same day. I have seen almost every company stop running campaigns, sacking salespeople, stopping advertising budgets. Don’t do this!

This knee-jerk reaction can be more damaging to your business and your reputation long-term. You have spent YEARS building a business strategically piece by piece. Every single one of your decisions over the years has led you to THIS POINT.

Please do not just knee-jerk decide something because of a temporary crisis. You have time to assess. You have time to build a contingency.

Do audit everything

You will never get clarity on this situation if you do not audit your whole business and infrastructure from the ground up.

Look at both your P&L and your processes. Look at your business-critical functions and processes and make an assessment of the best case, and worst-case scenario. Think about short-term and mid-term plans for your business. Consider your options and think about a worst-case scenario (for example if 90% of your own clients were to leave you).

Plan Plan and well… Plan

You may have a business plan already written before a crisis happened. Do not dismiss it. Read it through and work out how off-course you are. Are you a million miles off now? Or is this situation recoverable with a few clever changes?

Make smart decisions now. Do not worry if your business goals have now changed. It may be super disheartening that you’re now miles off where you were heading but you cannot change this crisis.

Accept. Adapt. Overcome. Grow.

Accept it. Adapt your plan. Overcome your worries. Grow your business.

Make a new plan to close that gap between where you were and where you are. The more you close that gap, the more you’re getting more on track.

Remember, none of this is your fault. Shit happens.

These decisions today, make you stronger tomorrow.

Consider your marketing strategy. Could you use this as an opportunity?

Build an audience

If you’re sat at your desk now with less to do, consider building your audience. Create new content to share with your connections on social media.

You have a massive opportunity to create an amazing voice and noise, through all of the bad news. Add value to your audience and start building yourself a credible and trusted brand. Reach out to new connections. Offer them your expertise.

The bigger audience you build now and the more value you add to your connections, the more they will repay you later.

Think about whom you engage with on social media. I bet that you engage with the person who gives you advice, the one who gives you content, downloads, videos, articles, and a good laugh. You feel like you know that person right? Well, you don’t. You’re part of their audience.

I bet you delete, ignore or click past the salesman who posts about how they’ve hit a target or that recruiter who wants you to hire that one-of-a-kind Web Developer who is willing to locate anywhere for £100,000 a year, a company car and a bacon sarnie.

You connect with people you like. The people who are human. The people that add value to you.

Build a new audience today. Grab your phone. Record a minute selfie video. Post it. Same tomorrow. Content the next. Be more human.

Future-proof your business now

It may not seem it now, but I promise that this whole situation will make you and your business better. It will show you your failings. It will make you work smarter. It will make you believe in your ability to make better decisions.

In 5 years’ time, we will all look back at this temporary blip and realise that some good came out of it. We all have a lesson to learn.

We will learn and understand that in business that cash is truly king (and queen). We will know how volatile our society is and make wiser more sensible decisions in life and in business.

In my coaching, I always talk about cash. How much cash is building in your business? What cash reserves are you building?

Many business owners say to me with a smile ‘I love the luxuries so I run my business lean’ and keep very little cash available. This is a dangerous game to play. I think we’ve all learned that now.

You need to keep cash available and allow that pot to grow as your business does.

I remember when I was about 15. I was playing the PlayStation at my parent’s house and my dad walked in, sat on the end of my bed and said this…

Adam, if you’re serious about starting a business promise me this, don’t ever turn greedy, don’t ever overspend. If you have cash, no one can touch you.

I remember the look he gave me like it was yesterday.

I still thank my dad today for that conversation. I’m now almost 30 and I still consider those words every time I invest in anything.

The thing is, every business is only a few months off danger but if you build cash reserves early you’ve bought yourself time. For example, at my company Damteq, I keep enough cash set aside for 6-12 months of uncertainty. That isn’t to say we’re not making changes, but it’s an amazing growth fund set aside.

It’s a harsh reality, but every decision you have made in the last two years has led you to the point you are now. If you’re struggling, it means you’ve not saved enough cash, you’ve probably overspent and you may have made a poor decision in the past. I know you could never have predicted this happening, but ultimately as an entrepreneur, it is your responsibility to grow a stable organisation for your team and future.

From today do this… Every single invoice that gets paid, save 20% back as profit. Put that 20% in another savings account. As soon as it enters that account it’s locked. It’s a rainy day fund. It’s untouchable (it’s not… but convince yourself it is). That 20% is not to be spent on anything.

You may look at that and think ‘That’s going to take ages to build up’. Yes, it will, but ultimately you’d rather build up small cash reserves month on month for the next 3 years to then have a comfort blanket of £XX,XXX, than a business in 3 years’ time that disappears overnight.

Remember. The decision you make now will change your future. It is not too late.

So. What an interesting time for us all. A time where we’ve had more time at home, more time with the family and more time to think ahead.

It may seem worrying at the moment but remember, this is all temporary. You can do this.

To summarise what I’ve spoken about in this article:

  1. Don’t knee-jerk
  2. Audit and review your business processes
  3. Look at new marketing campaign options
  4. Plan Plan Plan
  5. Build a new audience
  6. Future-proof your business now, for tomorrow

See this time as an opportunity to cleanse your business and your processes. You have a once-in-a-business opportunity here to have a clean slate and to start afresh.

We’re all in this together.

If you or anyone you know would like some personalised tips or advice. Please do get in touch.

Please do leave me a comment or some love on social media if you found this article useful!

Cheeseburger. 10 years craving.

Over the last few months I have done so much reflecting for so many reasons. I really wanted to share this with you, to prove to you, that anything can be achieved if you put your mind to it.  Sorry, I know that sounds cliche, but its true.

July 2016 marks 10 years since I sat at home as a 16 year old boy and wondered what to do with my life. I looked at an almost empty bank account and thought ‘what can this £3 be spent on’.

I had my first major life choice to make… ‘A Big Mac’ or ‘A Domain Name’, I won’t tell you what my gut told me, but I chose a domain name.

This domain name paved the way to change my life.

Over the last decade, through tough times, and great times, that one life choice has helped me grow my web design company Damteq from absolutely nothing, to an agency with a great team of people, a modern office, and over 350 clients based all over the UK (and beyond). We have never had a business loan or any type of financial support, the business has been sustained through organic growth alone.

I grew up in a normal family, and no one had ever run a business before, so I entered into the world of unknown. The risk-taking has been high and I have often sat with my eyes closed tightly, praying that I made the right choice.

However, through the ‘mostly’ calculated risk-taking we have won various awards and in late 2015 was awarded as a Top 50 UK Based Digital Marketing Agency by TopSEO’s. Our services have grown too, we now offer everything a business needs to work and flourish online, and in total I’ve setup, invested and run a total of 11 online businesses.

All of the businesses in the group are focused on the customer. We never settle for anything less than perfect in terms of customer service and with everything we do we offer a simple, realistic and honest approach. Over the years I have learned that companies often over-complicate things for absolutely no reason, so we don’t follow the leader of what is perceived to be the right way to work. My attitude helps keep team morale high, encouraging everyone in the business to work hard, keeping productivity up and as an end result, this reflects on every project we do, and keeps the client happy.

Not only have I been busy in the office, but more recently I’ve bought a beautiful first home and in just two weeks time, I become a married man. When I look back, I think of the absolutely incredible journey I have been on in the last ten years.

Moral of the story, it’s bloody hard work but if you have the passion and drive you are capable of achieving anything. Life will often give you back what you put into it. Money is the reward that comes from the hard work, but once you get it, don’t let it go to your head, use the money to make more money. Invest wisely.

Oh, also, if you’ve got a life choice to make and only £3…
Don’t choose the cheeseburger.

Check out my businesses here: www.damteqgroup.com
Damteq: www.damteq.co.uk
Contact me/Press Enquiries: adam@adam.social

7 Things To Do Before You Trade

You’ve thought of a great idea, congratulations, you’re one step closer to people buying it. You need to turn an idea in your head into a business, it’s so easy and the majority of the time it doesn’t have to cost you thousands of pounds.

Here are the 7 basic things you need to do before you start trading:

1. Name

Think of a great name for your company, this is how everyone will recognise you so it’s vital that you get it right. Have a think about your long term goals and ambitions. Shorter names are usually better, they stick in people’s heads.

2. Trademark

Have you got such a good idea that someone might want to steal the name? Think about registering the name as a trademark. It costs about £170 to register one class and lasts 10 years. Don’t use a third party to register it, they will charge you up to £500 and its so simple you CAN do it yourself.

3. Ltd, Partnership or Sole Trader

If you’re intending to trade over £40,000 a year it’ll probably more more tax efficient to register as a Ltd company, and there is less personal risk to you. Get advice from a business advisor, or contact me if you want some more information.

4. Bank

Before you can see the pound signs flowing into your personal account you need to notify the bank who will set you up a business current account. I have always used Barclays, they’ve always been great.

5. HMRC

Your business is going to be great, I promise, but sadly the taxman wants a cut of your success. Register early on to save the problems later.

6. Financial planning, funding and grants

Planning ahead is vital to a successful business so you will need to think about drafting a cash flow forecast. I personally don’t believe in business plans, you’ll spend hours writing one, then it’ll sit in a drawer gathering dust for five years. You might need to write a business plan for the lenders if you’re intending to get a grant or loan to fund your business.

7. Website, Branding, Marketing

Think about how you’re going to market your product or service and plan your budgets early. Think about your target audience and how you want your brand to be perceived. Register a domain name early as well as setting up a professional email address as this will go a long way.

I have tried to consolidate the absolute basics into a very short space. I would love to have a chat with you about your business, so if you need any help at all, I am here to help. Just click the button below to get in touch.